The power of emphasis is paramount for any persuasive writing. Whether it be writing in a journal, blog writing, or writing for a big-time publication, emphatically diverse sentences and writing strategies make the most bland material powerful and robust. Editorials are all about emphasizing points. Emphasis wins arguments if used correctly.
As stated by the
Harbrace College Handbook, a writer can stress points without being particularly wordy. Here, we will discuss some of those points.
Keep important words first or last; keep unemphatic phrases out in the cold. Add stress to sentence endings by using semicolons and hyphens. Words following such punctuations are, typically, main points of the author.
Example (
Harbrace):
Unemphatic: In his book, Murrow argued against capital punishment, it seemed to me.
Example (
Harbrace):
Emphatic: Morrow argued against capital punishment.
The first example contains far more words than needed in conjunction with a tacked-on and unnecessary attribution. The point is punched home in the second example - the reader is not bogged down in language.
The cumulative sentence and the periodic sentence stress ideas with their very construction. A cumulative sentence stresses main ideas first with lesser details following. Periodic sentences give lesser information first, leaving the stressed points for last. Both are quite effective, yet the cumulative form is far more common. Try the periodic form though, periodically, as it carries far greater emphatic power.
Example (
Harbrace):
Cumulative: The old Dunkard preacher and his wife came into the country is 1856, their wagon full of what they had imagined in Indiana they would need in the new land.
Example (
Harbrace):
Periodic: Suffering from malnutrition and neglect and who knows what mental agonies, Phillis Wheatley died.
The periodic sentence emphasizes through suspense and tease. The cumulative through directness.
Repetition is a great tool to establish patterns, a great tool for argument, a great tool of emphasis. Readers look for patterns in writing as patterns allude to overall themes and messages. Moreover, as the first sentence of this paragraph shows, arranging ideas in an ascending order of climax is also a powerful tool that stresses important points.
The writer must rely, in most cases, on the active voice as well. The active voice engages the reader, lending a sense of immediacy to the material presented. As the active voice stresses the subject or doer of the sentence, the active voice presents ideas and thoughts in a strong, direct manner. Why waste time running in circles, padding your writing with useless words, when the point may be reached in a paragraph or single sentence?
Another rule to keep in mind is the rule regarding forms of
have or
be. Whenever we use these verb forms the power of our sentences seems to be drained. The real action often lies in a verbal phrase or in an object or complement (
Harbrace). Example:
(Harbrace): Unemphatic: Our college is always the winner of the conference.
Example:
(Harbrace): Emphatic: Our college always wins the conference.
The second example showcases the real action where as the first hints at the real action. It is always better to simply state the real action instead of having readers infer the real action. The second example also gets straight to the point and in less words.
There are more examples and ways in which our writing can be more emphatic, but these aforementioned examples cover the main concepts. Sentence length and variation are other good tools used in emphatic writing.
Unemphatic sentence composition isn't always a bad thing because the use of emphatic sentence structure can become stale and boring to a reader. So mix it up. Use a variation of sentence structures to keep your writing fresh and unpredictable as much as possible - predictability can be both good and bad; it depends on the situation and overall theme of writing and audience.